When you stress the WIIFM and the “Why,” people listen.
Today WIIFM seems to be a problematic concept in the benefits world.
By keeping the pitch subtle and understated you will appeal to a wide variety of WIIFM‘s.
High user uptake, driven by this meaningful WIIFM, that has led mobile workers to refer to mobile CRM as everything from “part of my lifestyle” and “portable” to “proactive” and “addictive.”
And, they insist, writers should always ask themselves what are the benefits for their audience–“What’s in it for me?” (WIIFM)–before hitting the keyboard.
These are individuals who may have not known of the community or had never gotten an answer to WIIFM (What’s In It For Me), a common instructional designer question.
This is often referred to as the “what’s-in-it-for-me” (WIIFM) approach.
As the motivation legend Zig Ziglar says, “Everyone listens to the radio station WIIFM, ‘What’s In It For Me.'” So tell your employees what’s in it for them:
Answering WIIFM (What’s in it for me?) is paramount: Your readers will probably stop reading your publication if one or two issues go by that have no articles of interest to them.
LTAs can also be a draw for faculty to collaborate, using the What’s In It For Me (WIIFM) strategy of showing faculty how we can make their jobs easier and their teaching more effective.
And Bell reminded everyone that customers operate on “the WIIFM factor,” constantly asking, “What’s in it for me?” So your promotional materials should be geared toward answering that question, in layman’s terms, to tell people what they gain from using libraries.
If so, how do you provide training and still deliver a WIIFM (what’s in it for me) for your employees?